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Insights · June 10, 2026

Generative Engine Optimization (GEO): How to Get Found in ChatGPT, Perplexity & Google AI

Generative Engine Optimization (GEO) makes your business visible in ChatGPT, Perplexity and Google AI Overviews. What it is, why it matters, and where Swiss SMEs start.

Insights · June 10, 2026

What Is SEO? A Plain-Language Guide for Swiss Businesses

SEO explained simply for Swiss business owners — what it is, how it works, and why it matters for getting found by customers in DE, FR and EN.

Insights · June 10, 2026

How to Improve Your Google Ranking: 7 Steps for Swiss SMEs

Seven practical steps Swiss businesses can take to climb Google's rankings — from site speed to local and multilingual SEO. Clear, no jargon.