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Service · Paid Media & Performance

Paid Media & Performance for Swiss SMEs

Strategy, setup, and ongoing management across all paid channels. We handle keyword research, audience targeting, creative guidance, bid strategy, and budget control — with monthly reporting that shows what's actually driving results.

Overview

Strategy, setup, and ongoing management across all paid channels. We manage budgets to bring qualified enquiries — not just reach. Targeting by language region, canton, and audience behaviour, not just country.

What you get

  • Qualified leads from the right channels — not just clicks from the cheapest ones.
  • Full conversion tracking, so every franc invested is tied to a real business result.
  • Campaigns that reach Swiss audiences by language region, industry, and intent — not just country.
Process

Three phases. Transparent pricing.

Every engagement follows the same proven structure — and unlocks a progressive hourly discount.

Phase 01

Consulting

Audit, platform recommendation, and campaign strategy.

CHF 2,000
20h · 1 month
  • PPC audit of existing accounts — wasted budget, structural issues, missed opportunities
  • Swiss market and competitor analysis
  • Platform recommendation (Google vs. Meta vs. LinkedIn vs. YouTube)
  • Keyword and audience research mapped to your Swiss customer
  • Campaign strategy and structure plan, ready to implement
  • PPC process documentation
Phase 02

Kick-Off

Full campaign setup, creative briefing, and launch.

from CHF 1,800/mo
20h/mo · 3 months
  • Full campaign research and account setup with Swiss audience targeting
  • Ad copy and creative briefing in DE/FR/EN
  • Conversion tracking and pixel setup — every lead attributed correctly
  • Campaign launch with close initial management
  • Monthly performance report with clear attribution
  • Ongoing optimisation based on real conversion data
Phase 03

Maintenance

Ongoing management, optimisation, and monthly reporting.

from CHF 1,600/mo
20h/mo · 4+ months
  • Ongoing campaign monitoring and optimisation
  • Budget management and bid adjustments to seasonal demand
  • A/B testing of ads and landing pages
  • Monthly performance report with budget-efficiency analysis
  • Strategic growth recommendations as your market develops
  • Seasonal and promotional campaign updates
Why it matters in Switzerland

Swiss ad markets are smaller and more expensive than their European neighbours. Budget efficiency and precise audience targeting matter more here — broad reach campaigns waste money fast. We target by language region, canton, and audience behaviour, not just country.

"Campaigns in FR & CH that actually convert. The team understands our market and adapts in real time."
Marine Descols
Skyvibration · Adventure Sports, Switzerland
FAQ

Frequently asked.

It depends on your audience and goal. Google captures intent. Meta reaches broader audiences at lower click costs. LinkedIn is expensive but effective in B2B. We recommend after understanding your business.

Enough to generate meaningful data. For most Swiss SMEs: at least CHF 500–1,500/month in ad spend. Below that, you’re optimising on too few conversions for reliable decisions.

No. We charge for our time only. Your ad budget goes entirely to the platforms — we have no incentive to push your spend beyond what makes sense.

Separate ad groups per language region with native copy. German- and French-speaking audiences respond differently to messaging, offers, and CTAs. A campaign in one language misses half your market.

Spend, clicks, conversions, and cost per conversion per campaign. Plus what we changed and what we will change next. You always know where your money went and what it returned.

Get in touch

Let's discuss your project.

30 minutes, free. No pitch — just an honest conversation about your business and where we can help.

FREE 30-MIN CALL · NO COMMITMENT

No commitment.
Just an honest conversation.

We take 30 minutes to get to know you and your business — and share some honest thoughts on your marketing from our side. No pitch, no pressure, no template. We learn more about Swiss SMEs; you get a real outside perspective on your digital presence.

01
Where you are today
Your current visibility, what you have already tried, and where you feel stuck.
02
Our honest read
We share what we see — what is working, what is not, and where the real opportunity is.
03
A realistic next step
If it is a fit, we will say so. If it is not, we will say that too. No false promises.
Book your free 30-min call

Picks a time that works for you — straight in your calendar.