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Service · Social Media

Social Media Marketing for Swiss SMEs

Organic strategy and paid amplification — two disciplines, one coherent plan.

Overview

Organic social relies heavily on your side — we consult, plan, and support. Paid social is a different discipline: we run it fully, from targeting to creative briefing and performance. Both are available separately or together.

What you get

  • A realistic organic social plan your team can actually execute — not an ambitious calendar that dies in month two.
  • Paid social campaigns that reach Swiss audiences by language region, interest, and behaviour — managed end to end.
  • Organic and paid aligned to the same content themes and business goals — not in parallel silos.
Process

Three phases. Transparent pricing.

Every engagement follows the same proven structure — and unlocks a progressive hourly discount.

Phase 01

Consulting

Social audit, platform recommendation, and channel strategy.

CHF 2,000
20h · 1 month
  • Social media audit across all active channels
  • Platform recommendation by audience and industry
  • Content strategy and editorial framework
  • Paid social audience and targeting strategy
  • Creative direction guidelines
  • KPI definition for organic and paid
Phase 02

Kick-Off

Content framework, paid campaign launch, and tracking setup.

from CHF 1,800/mo
20h/mo · 3 months
  • Organic: content calendar, post frameworks, brand voice guidelines, team briefing
  • Paid: account setup and audience targeting by language region
  • Ad copy and creative briefing in DE/FR/EN
  • Campaign launch with conversion tracking
  • Monthly performance report
Phase 03

Maintenance

Ongoing paid management and organic content support.

from CHF 1,600/mo
20h/mo · 4+ months
  • Organic: monthly content planning and briefing support, performance review
  • Paid: campaign monitoring and optimisation
  • Budget management and bid adjustments
  • A/B testing of ads and creatives
  • Monthly performance report
  • Seasonal campaign updates
Why it matters in Switzerland

Organic reach and paid social behave differently across the Swiss language regions. We plan for both — with content and targeting that fit each market.

FAQ

Frequently asked.

For paid social, yes — fully. For organic, we consult and plan, but execution stays with you. Running a brand’s organic voice needs someone who knows the business deeply — usually your team.

Instagram and Facebook for B2C with visual products. LinkedIn for B2B. TikTok for younger audiences and certain consumer categories. We recommend based on where your audience actually is, not platform trends.

CHF 500–2,000 per month in ad spend generates enough data for most Swiss SMEs to optimise meaningfully. Below that, results are hard to attribute and optimise.

Copy direction, briefs, and post frameworks, yes. Video and photo production we coordinate with trusted Swiss creative partners.

Reach, engagement, and follower growth for organic (context, not KPIs). Spend, clicks, conversions, and cost per result for paid (business metrics). We’re clear about which numbers matter and which don’t.

Get in touch

Let's discuss your project.

30 minutes, free. No pitch — just an honest conversation about your business and where we can help.

FREE 30-MIN CALL · NO COMMITMENT

No commitment.
Just an honest conversation.

We take 30 minutes to get to know you and your business — and share some honest thoughts on your marketing from our side. No pitch, no pressure, no template. We learn more about Swiss SMEs; you get a real outside perspective on your digital presence.

01
Where you are today
Your current visibility, what you have already tried, and where you feel stuck.
02
Our honest read
We share what we see — what is working, what is not, and where the real opportunity is.
03
A realistic next step
If it is a fit, we will say so. If it is not, we will say that too. No false promises.
Book your free 30-min call

Picks a time that works for you — straight in your calendar.